Digital Marketing

That was our first notable experience in Digital Marketing and Massive Content preparation for the local Northern California Company.

The task was relatively hard: we have to provide the positive results after the first month of a digital online promotion campaign.
Someone will call this impossible. But, so far we are the people who are specialized on impossible - we've accepted this request on SEO/SMM professional service.

The first keystone of our secret recipe is: focus on success. The brainstorming crystalized the digital marketing strategy elements and roadmap to the expected result. At this certain moment of time, we were still very conservative. However, the second ingredient: creative approach opened to us a whole new dimension of opportunities so warmly supported by the active participation of our customer.
The Digital Strategy and Approach granted us with a detailed Plan. Finally, every day the team was reviewing KPIs and pushing the campaign forward. Hundreds of articles, blog posts, twits, and social media discussions - all these small steps led us to the impressive results: Customer got the initial goals achieved, but moreover the second also dramatically increased both: number of visits and on-site conversion rate.

The difficult we are doing immediately - impossible just takes a little bit more efforts.

ICO Preparation

Our successful experience in ICO preparation.

People outside the cryptocurrency community often think that ICO is a sort of magic, which turns the general people into billionaires. In fact, this process is very industrious and complex. We've got lucky to be invited as the technical team, which was responsible for technical documentation preparation, design of the solution's architecture, and development of the core functionality

Having a good experience in Digital Marketing we highly evaluated SEO/SMM activities started by another vendor at the very beginning of the project. it was amazing how professional marketologists created a demand and interest for the upcoming cryptocurrency and solution. The tough schedule of articles, blog posts, video content created a gravity which holds the attention of thousands of eyes on this project development.

Unfortunately, due to NDA, we can't share interesting details of consensus algorithm, P2P code, Full Node Functionality or other features. However, we are happy to conclude that our thoughts and ideas finally found proof in a practical solution. New ideas, new perspectives are waiting for the next step foundation of cryptocurrencies and blockchain.

To Blockchain or To Blockchain

After the successful launch of 2 more blockchain products of the ground in April, we've decided to share some positive experience.

Mr. Bufffet said that cryptocurrencies are a bubble. He is right. He is right for plenty of cases. However, there are also cases, which are natural and apt for blockchain in general and cryptocurrencies in particular. These cases force regulators of countries around the globe speedup the process of building a fair and riskless environment for all players in this sector. Sometimes their conclusions are logical, sometimes surprising, but every time - positive.

So, what is the blockchain for business?
Is it a bubble or real improvement?
Does it require a fortune of money to be implemented or it is something cheap and easy?

From our humble perspective, it's a necessary improvement recommended for businesses of any size and IT maturity. 

#1 Blockchain means Cloud
Millennials prefer Cloud solutions. So, it's a good time if you are considering such business improvement. Besides well-known Cloud cases for business:

- Website

- E-commerce

- Payment processing

There are also other opportunities to make business more fluent and efficient.

#2 Clear and Trustful Digital Ledger for your CPA and Bookkeeper.
We believe that blockchain will change bookkeeping and accounting the same way as the ledger systemized business initially. However, now it has rules, it does all math and automates literally all the process, using different access and visibility for different roles. By all means, blockchain is the next evolution step for this part of any business.

#3 Smart Contracts and financial operations automation
Besides functions related to accounting, blockchain and custom cryptocurrency can automate such financial operations as transfers, escrow, profit distribution, and other operations, which can be clearly defined and agreed between 2 or more parties.

#4 Business Process Automation
Finally, any business process with the defined flows, rules, and states can be easily transferred to blockchain. So, coupling blockchain with such technologies as ERP, like Odoo, ESB, like Mule, or Model-Driven Mendix will definitely create value for a business of any size and complexity.

#5 Loyalty Program
Cryptocurrency is a good substitution for all kinds of "Virtual Currencies". The most applicable for any business is the Loyalty program. Moreover, like any cryptocurrency, Loyalty points can be distributed during ICO, so they will not only highlight your most Loyal Customers but also invite investments to your company.

#6 Gamification
Yes, online games and gambling sounds are ideal for cryptocurrencies, however, even if the business has nothing in common with gaming - it can use games and cryptocurrencies to entertain online customers.

#7 Distributed... ANYTHING!
In fact, blockchain is not only about cryptocurrencies, finances, business, and commercial affairs. It is the next step in secure PKI solutions as well, as the very handy distributed storage and functionality solution. We truly believe that it can be used for anything you can imagine. 

Sure, you can wonder how much does it take to make a blockchain solution or cryptocurrency.
It depends on scope and complexity, however, based on our experience, the simplest blockchain solution can be done in 2 weeks. For Cryptocurrency/ICO - the technical part can be done in 2-3 months, however, digital marketing for it should take at least 3 months so it will have a positive result.

Finally, we can conclude that blockchain and cryptocurrency can be beneficial for businesses of any size and complexity. But like any significant improvement, it requires the vision of how it will improve and impact. We can help you with it.